Applied Physio – Brand Website

A modern, SEO-optimized website designed for Applied Physio, a leading physiotherapy brand. The website focuses on user experience, accessibility, and search engine optimization to help the brand reach more patients and establish a strong online presence.

🎯 Key Features

• SEO Optimization: Comprehensive SEO implementation for better search engine rankings
• Responsive Design: Mobile-first design approach ensuring perfect display on all devices
• Accessibility Compliant: WCAG 2.1 AA compliant for inclusive user experience
• Fast Loading: Optimized performance with lazy loading and image compression
• Contact Integration: Seamless appointment booking and contact forms
• Service Showcase: Detailed presentation of physiotherapy services and treatments
• Local SEO: Optimized for local search and Google My Business integration
• Patient Testimonials: Interactive testimonial section with reviews

🛠️ Technical Implementation

Built with modern web technologies including React.js, Tailwind CSS for styling, and vanilla JavaScript for interactivity. The website uses Supabase as backend and Gemini 2.0 Flash for AI-powered features. Implemented React Helmet for SEO and Server-Side Rendering (SSR) for improved performance and indexability. Tailwind CSS enables utility-first styling for rapid development and consistent design.

Performance Optimizations

• Image compression and WebP format support
• CSS minification and critical CSS inlining
• JavaScript optimization with efficient loading
• Lazy loading for images and content
• CDN integration for faster asset delivery

🎨 Design Philosophy

The design emphasizes trust, professionalism, and accessibility. Clean layouts, calming color schemes, and intuitive navigation create a welcoming experience for patients. The responsive design ensures consistent experience across desktop, tablet, and mobile devices.

🧠 AI Blog Writer

Includes an automated blog writer powered by Gemini AI that allows admins to generate optimized articles with a single click.

📅 Appointment Booking

Built-in appointment scheduling and service booking interfaces with a smooth and accessible user flow.

📈 SEO Strategy

• Keyword optimization for physiotherapy services
• Local SEO for location-based searches
• Schema markup for better search results
• Optimized page loading speeds (< 3 seconds)
• Content strategy focused on patient education
• Meta tags optimization and social media integration

💡 Challenges and Solutions

Challenge: Balancing visual appeal with fast loading times
Solution: Progressive image loading and optimized asset delivery

Challenge: Ensuring accessibility compliance while maintaining modern design
Solution: Careful color contrast selection and semantic HTML structure